Dior Beauty names actor Ren Nagase its new Japan ambassador
Parfum Christian Dior Japan has signed actor Ren Nagase to front Dior Beauty domestically, refreshing the face of one of the anchor names on nearly every department-store cosmetics floor.
Parfum Christian Dior Japan Corporation has named actor Ren Nagase as the new ambassador for Dior Beauty in Japan, the company announced on 8 September. Nagase will front the brand's fragrance and beauty lines domestically.
The company said bringing Nagase on board is meant to give the brand fresh appeal in the Japanese market.
Dior fragrances and beauty products give me confidence when facing new challenges.
On a department-store beauty floor, counter presence decides footfall as much as advertising does. A fresh ambassador is a promotion play aimed at pulling a broader domestic audience past the counter, not just refreshing the brand's existing base.