Hankyu Men's Osaka pairs a Kiryu embroidery artisan with three Japanese labels
Hankyu Men's Osaka turns a Gunma hand-embroidery technique into a capsule with three contemporary Japanese labels, priced up to ¥273,900, with the artisan demonstrating the craft in person at Hankyu Umeda.
Hankyu Hanshin Department Stores said Hankyu Men's Osaka will sell a capsule collection pairing Kiryu, Gunma-based embroidery artisan Kiyomi Osawa with three Japanese labels -- ANACHRONORM, KANEMASA FILL and nakedgauge -- from October 21 to 27, 2026, at the store's 1st-floor Promotion Space 11, as part of a store-wide "Japan and me." campaign running through November 3.
Osawa works in yokoburi embroidery, a Kiryu tradition in which the sewing-machine needle moves side to side to draw an image rather than stitch a repeating pattern. Her collaboration pieces include ANACHRONORM's horse-embroidered denim jacket (¥258,500), two yokoburi-embroidered items from nakedgauge -- a sumi-dyed linen blouson (¥273,900) and black denim jeans (¥86,900) -- and three KANEMASA FILL knitwear and shirt pieces priced from ¥95,700 to ¥238,700, according to the company.
Osawa will also give a live demonstration at Hankyu Umeda Main Store's 13th-floor Diamond Hall on October 23, where attendees can talk with her directly and receive a Kiryu-ori handkerchief she embroiders with an initial on the spot, the release said.
The tie-up follows a familiar department-store script for lifting the ticket price of a young label: attach a named regional craft and the artisan herself, then stage the story across two floors of the same chain rather than one. It is also Hankyu Hanshin's latest use of in-store demonstration events to sell craft heritage as retail theatre, rather than treat it as a one-off product collaboration.