House of Creed opens its first Japan flagship in Roppongi Hills
Kawabe Corporation is opening House of Creed's first flagship boutique in Japan on 25 September, at Roppongi Hills Hillside — a step up from department-store counters, anchored by a ¥226,600 store-exclusive Absolu Aventus flacon.
House of Creed will open its first flagship boutique in Japan on 25 September, taking a second-floor unit at Roppongi Hills Hillside in Minato Ward, Tokyo, according to Kawabe Corporation, the Tokyo company opening and running the store.
The boutique will trade from 11:00 to 20:00, following Roppongi Hills Hillside's own holiday schedule, Kawabe said. Its interior uses Verde Luana marble, American walnut panelling and matte brass fittings, built around a marble-topped consultation counter and a central fragrance bar; the store will also offer ribbon personalisation for gift-wrapped purchases.
To mark the launch, Kawabe will sell a store-exclusive 490ml flacon of Creed's Absolu Aventus eau de parfum, priced at ¥226,600 including tax, also from 25 September.
Creed, which Kering bought outright in 2023, has sold in Japan mainly through counters inside department stores and other multi-brand retailers; Roppongi Hills Hillside gives it a free-standing address of its own for the first time, with room to stage six-figure exclusives outside a shared counter's constraints. Whether Tokyo's luxury-fragrance buyers will treat a ¥226,600 bottle as a destination purchase, rather than an add-on to a department-store visit, is the first thing the boutique has to prove.