H.P.FRANCE reworks its Marunouchi jewellery flagship around a 'quiet discovery' concept, ahead of its 25th year
H.P.FRANCE Co., Ltd. has reopened its Marunouchi jewellery flagship with a new brand philosophy, a Milan-and-Tokyo art collaboration and a greige-toned redesign, as it approaches a 25th anniversary.
H.P.FRANCE Co., Ltd. (アッシュ・ペー・フランス株式会社) reopened its H.P.FRANCE BIJOUX flagship on Tuesday, 10 November, on the ground floor of the Marunouchi Building in Tokyo's Chiyoda ward, according to a release dated 2 November. The store, open 11:00 to 21:00 (11:00 to 20:00 on Sundays and holidays), carries a new brand slogan, "Trust What Moves You," which the company frames as choosing jewellery by feeling rather than by trend.