JR East brings its hometown-tax festival back to Tokyo Station for a fourth year, with 11 municipalities and JRE-exclusive gifts
JR East and its JRE MALL e-commerce arm are running the fourth edition of a hometown-tax (furusato nozei) festival inside Tokyo Station's ticket gates on November 14-15, with 11 municipalities and a set of JRE-exclusive return gifts sold only through JRE MALL -- a small but recurring read on how a station operator monetises non-merchandise floor space.
JR East said it will hold the fourth edition of its "JRE MALL Furusato Nozei Festa in Tokyo Station" on November 14 (11:00-20:00) and 15 (10:00-17:00), at the Square Zero event space on the basement level inside Tokyo Station's ticket gates -- meaning visitors need a station entry ticket to attend the free event, according to the company's November 9 announcement.