Mitsui Fudosan buys an event producer to fill Tokyo Dome and its malls with concerts
Mitsui Fudosan agreed to buy 100% of event producer E-Cube, which runs more than 2,000 fan events and concerts a year -- giving the landlord of Tokyo Dome, LaLa arena TOKYO-BAY and the LaLaport mall network its own in-house means to fill those Japanese venues with ticketed content, and by extension, foot traffic for the shops inside them.
Mitsui Fudosan (三井不動産) said it agreed on November 6 to acquire 100% of E-Cube Co., Ltd. (株式会社イーキューブ), a Tokyo-based event producer that runs more than 2,000 customer-drawing events a year -- among them music-release promotional events and fan meet-and-greets (特典会), plus anime, gaming and corporate events -- with the share purchase expected to close December 9, according to the developer's own announcement. The release did not disclose a price.