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Hotel The Mitsui Kyoto will build spa treatments around Mikimoto's new skincare line

Hotel The Mitsui Kyoto will build five treatments around Mikimoto's new MIKIMOTO BEAUTY skincare line at its Forbes five-star spa from October — a heritage jeweller reaching consumers through hospitality rather than the cosmetics floor.

Illustration of a serene hotel spa treatment room with a stone basin and soft natural light, a single pearl motif on a nearby tray.
Illustration by floortok.com

Hotel The Mitsui Kyoto will introduce spa treatments built around Mikimoto's newly launched skincare line, MIKIMOTO BEAUTY, at its basement-level Thermal Spring SPA from 1 October, operator Mitsui Fudosan Resort Management said on 20 August. Reservations open 1 September.

The spa is adding five treatments to its menu: a combined body-and-facial treatment called Kiyora (120 minutes, ¥72,000); a body treatment, Mio (60 or 90 minutes, ¥45,000 or ¥55,000); another body treatment, Michiru (90 or 120 minutes, ¥55,000 or ¥65,000); and two facials, Ao (75 minutes, ¥53,000) and Sui (75 or 90 minutes, ¥55,000 or ¥62,000) — all built around MIKIMOTO BEAUTY, which the jeweller describes as combining more than 130 years of pearl research with formulation work from Mikimoto Pharmaceutical.

The spa itself carries a Forbes Travel Guide five-star rating for 2026 — the only spa in the Kansai region to hold one, according to the hotel — drawing on natural hot-spring water sourced from 1,000 metres below ground. The hotel has held Forbes' five-star hotel rating for five consecutive years and three Michelin Keys for two years running, and ranked 46th globally in the 2025 World's 50 Best Hotels list.

The tie-up gives Mikimoto a route into skincare that leans on hospitality rather than a department-store counter — a heritage jeweller putting a new beauty line in front of guests already paying for the kind of five-star spa experience the brand wants MIKIMOTO BEAUTY associated with, rather than competing for attention on a crowded cosmetics floor. For the hotel, it is a way to differentiate a treatment menu with an exclusive, Japan-rooted product story at a property where the room rate already assumes guests expect one.