Asia, including Japan, now drives over half of Moncler's business as Europe's tourist spending softens
Moncler brand sales in Asia — the region the maison defines as including Japan, Korea and the rest of Asia-Pacific — grew 19% at constant currency in the first half of 2026 to reach 54.4% of the brand's revenue, according to Moncler Group's own half-year report, even as EMEA sales fell 4% amid weaker tourist flows.
Moncler Group's consolidated revenues reached €1,289.9m in the first half of 2026, up 9% at constant exchange rates (5% at reported rates) from €1,225.7m a year earlier, the company said in its half-year report published 22 July — the first results announced under new group chief executive Bartolomeo Rongone. The growth was driven overwhelmingly by Asia, even as Europe's tourist-dependent stores lost ground.