Four Japanese jewellery houses launch a joint 22-piece platinum collection fronted by actress Anna Yamada
Platinum Guild International Japan K.K. coordinated four Japanese jewellery houses -- 4°C, Vendôme Aoyama, Tanaka Kikinzoku and Ponte Vecchio -- on a joint 22-piece "Platinum Woman" collection priced from ¥49,500 to ¥126,500, fronted by actress Anna Yamada, with ¥500 from every sale going to the children's charity Katariba, a donation it says it has kept up since the collection's November 2020 debut.
Platinum Guild International Japan K.K. (プラチナ・ギルド・インターナショナル株式会社), the Japan arm of the international platinum-jewellery promotion body, said four Japanese jewellery houses -- 4°C, Vendôme Aoyama (ヴァンドーム青山), Tanaka Kikinzoku (田中貴金属) and Ponte Vecchio (ポンテヴェキオ) -- are releasing a joint 22-piece platinum collection called "Platinum Woman" (プラチナ・ウーマン), according to a November 2 announcement. Actress Anna Yamada (山田杏奈) is the campaign's new ambassador, appearing in an original short film and video clips released alongside the launch.