Pomellato opens a new boutique on the ground floor of Nagoya Sakae Mitsukoshi

Pomellato has opened a new boutique on the ground floor of Nagoya Sakae Mitsukoshi, according to a statement from Pomellato Japan, the brand's Japan subsidiary. The store opened 12 September at the department store's Naka Ward location and sits in the store's central ground-floor area — the department store's highest-traffic real estate.

The boutique carries Pomellato's signature collections, including Nudo, built around coloured gemstones, the linked-motif Catene line, and Iconca, the house's sculptural gold pieces. The company said the space was designed around a pink marble facade and Italian marmorino stucco, with a sculpture by the artist Nicolò Quirico and furniture from the Italian houses Gallotti & Radice, Arflex and Azucena — a fit-out the release described as pairing "Milanese design code" with "Japanese sensibility."

Pomellato has belonged to Kering, the French luxury group, since 2013, and a ground-floor boutique is the strongest positioning a department-store tenancy can offer a jewellery house — the space usually reserved for cosmetics and the most established maisons. Nagoya Sakae Mitsukoshi is one of central Japan's anchor stores, and putting Pomellato there rather than on an upper jewellery floor signals the group is backing the brand's Japan growth with real estate, not just product.

The next test is whether ground-floor footfall converts to the jewellery counter's higher average ticket, or whether Pomellato ends up drawing browsers who came in for something else.