PUMA x JIL SANDER's first apparel line goes on sale in Japan two days before the rest of the world
PUMA Japan has launched the third, and first apparel-inclusive, PUMA x JIL SANDER collection -- and gave four of its own Japan stores the earliest in-person access anywhere, two days before the brands' online launch.
PUMA Japan has launched the third PUMA x JIL SANDER collection, and the first to include apparel, the company said. The range adds a boxy track jacket, tapered track pants and a long-sleeve top to the leather-remade SPEEDCAT and SUEDE sneakers that have anchored the pairing since it restarted in 2025.
The partnership dates to 1998, was revived in October 2025 under JIL SANDER creative director Simone Bellotti with the leather KING AVANTI, and followed with the K-STREET in April 2026. These are the pairing's first apparel pieces, reworking PUMA's 1968 T7 tracksuit in a bi-stretch wool developed for JIL SANDER, in a "club navy" colourway the two brands co-developed, with woven labels carrying both brands' logos. Prices, tax included: apparel from ¥35,000 (long-sleeve) to ¥80,000 (track jacket or pants), a cap at ¥40,000, and the leather-remade SPEEDCAT and SUEDE sneakers at ¥77,000 each.
Japan got there first. Four stores -- PUMA Store Harajuku Cat Street and three JIL SANDER spaces at Hankyu Umeda and Hankyu Men's Osaka -- carried the earliest in-person sales of the collection anywhere, from October 21, two days before PUMA and JIL SANDER's own online stores opened sales at 20:00 on October 23 (JST). The general in-store rollout -- PUMA Store Osaka, the PUMA app and other retailers -- followed on October 24.
For a maison owned by OTB Group and sold through roughly 80 boutiques worldwide, routing a global collaboration's first physical sell-through to two Osaka department-store concessions and a Harajuku flagship is a small but telling allocation decision -- treating Japan's Hankyu floors, not a Milan or Paris address, as the place to open the queue.