Repetto and Birkenstock reserve one colourway for an eight-day Ginza pop-up
Look Holdings' Repetto and Birkenstock will release a three-model capsule collection on 16 July, but one colourway is held back for an eight-day pop-up at Dover Street Market Ginza, a small case study in using a single floor as the scarcity lever rather than the discount one.
Look Holdings, which operates Repetto in Japan, said it will release a capsule collection with Birkenstock on 16 July: three models — the Arizona Round Buckle at ¥69,000, the Opera at ¥73,000 and the Scala at ¥77,000 — sold in Icone Pink, Flame Red and Black. The collection goes on sale from 10:00 that day through Repetto's stores and online shop, select Birkenstock retailers, and 1774.com.