Korean footwear label SAPPUN tests a Tokyo mall floor with a Shibuya PARCO pop-up
SAPPUN, the Korean women's footwear label that built its following via K-pop styling, has taken a four-week pop-up on PARCO Shibuya's fourth floor -- a small, concrete test of whether an online fan base converts to a Tokyo shop floor.
Jelly Beans Group, the Tokyo-listed holding company (JASDAQ Growth) that brings the brand into Japan, has opened a pop-up store for SAPPUN, a South Korean women's footwear label, on the fourth floor of PARCO Shibuya, next to the west-side escalator, the company said. The store runs from October 23 to November 18, open 11am to 9pm daily, selling pumps, loafers and boots from the brand's 26 Fall Collection.