Taiwan overtakes China as Japan's top-spending visitor nationality
Shopping now accounts for a quarter of everything foreign visitors spend in Japan, the Japan Tourism Agency's latest quarterly survey shows, but the ranking of who is doing the spending has been reshuffled, with Taiwan overtaking a China whose total outlay in Japan halved year on year.
Foreign visitors spent ¥2.34 trillion in Japan in the first quarter of 2026, up 2.5% on the same period a year earlier, according to the Japan Tourism Agency's inbound consumption survey, published 15 April. Shopping (買物代), the single category floortok's readers care most about, accounted for ¥589.5 billion of that, or 25.2% of the total, second only to accommodation's 36.7% share.