Takashimaya Osaka turns its event hall into a gold retailer for six days, with a ¥1.54m pure-gold Pokémon figure and a buyback counter
Takashimaya's Osaka store is turning its seventh-floor event hall into a precious-metals retailer for six days from November 11, selling a 24-karat gold Pokémon figure at ¥1,540,000 and gold goods priced up to ¥23 million, alongside an on-site gold, silver and platinum buyback counter.

Takashimaya Co., Ltd. (株式会社髙島屋) said its Osaka store will hold "Dai Ougon-ten" (大黄金展, the Great Gold Exhibition) in the seventh-floor event hall from Wednesday, November 11 to Monday, November 16, open until 7pm each day and 6pm on the final day, according to the company's October 30 announcement.
The centrepiece is a 24-karat pure-gold figure of the Pokémon character Surfgo (サーフゴー), weighing about 15 grams and standing about 6 centimetres tall, which Takashimaya expects to price at ¥1,540,000. The exhibition is timed to the 30th anniversary of the original Pocket Monsters Red and Green games, the company said, and notes that Surfgo holds the franchise's 1,000th Pokédex entry.
Alongside the saleable figure, Takashimaya is displaying two life-size gold-leaf pieces that are not for sale: a roughly 120cm Surfgo built from about 730 sheets of gold leaf, and a roughly 40cm Pikachu built from about 200 sheets.
The rest of the exhibition runs well past Pokémon: an 18-karat gold orin (おりん, a Buddhist altar bell) measuring 3 sun across, made by a craftsman Takashimaya names in the release, is priced at ¥23,364,000 (tax included); another 24-karat gold piece, based on a named original design the release also credits, is priced at ¥2,387,000; and the store says the exhibition will carry more than 1,000 gold items in total, including gold sake cups.
Takashimaya is also running a gold, silver and platinum buyback counter on site through the run, offering free appraisal by X-ray analysis and cash on the spot for items such as broken necklaces or single earrings -- a service it operates under a Tokyo Public Safety Commission secondhand-dealer permit held by SGC Co., Ltd.
The pairing is the point: Takashimaya is using a 30-year-old game anniversary and a fresh Pokémon character to draw shoppers into an event hall that is, underneath the merchandising, a bullion retailer for the week -- selling gold objects from ¥1.54 million to over ¥23 million on one side of the room and buying scrap gold back on the other. Department-store character licensing has usually meant pop-up goods at a few thousand yen an item; pairing it with an appraisal and buyback counter is a reminder that an event floor can move precious metal as readily as plush toys.