The Body Shop opens a Sapporo Tokyu store fitted with recycled Shinkansen aluminium
The Body Shop Japan has opened a sustainability-themed concept store at Sapporo Tokyu department store, with fixtures made from recycled aluminium salvaged from retired Tokaido Shinkansen carriages.
The Body Shop Japan Co., Ltd. has opened a "Changemakers Workshop" concept store on the first floor of Sapporo Tokyu department store, built from materials the company describes as approximately 100% sustainable, including recycled aluminium salvaged from retired Tokaido Shinkansen carriages, according to the company's own announcement. The store opened on 9 September.
The recycled aluminium appears in the store's display fixtures and in the spatulas used to let customers sample cream products, the company said, alongside reclaimed wood, FSC-certified lumber and other recycled plastics. The store also has a dedicated sink area for testing the scent and texture of products, and stocks the brand's usual skincare, body care, hair care and fragrance ranges, made with naturally derived ingredients the company sources through its long-running community-trade partnerships worldwide.
As a launch incentive, customers spending ¥7,700 or more (tax included) receive a free Liberty-print vanity pouch, limited to LOVE YOUR BODY loyalty members and while stocks last, the company said. The Sapporo store is also the first in Japan to carry the brand's new autumn collection, ahead of a nationwide rollout.
A shop-in-shop built from a decommissioned bullet train speaks a specific Japanese circular-economy language that a translated fixture spec never would; it turns a beauty counter's sustainability pitch into something a Sapporo shopper can actually place. It is also a small bet that reused materials, not just reused packaging, can be a differentiator on a beauty floor increasingly crowded with brands making similar green claims without anything to point at.