Deckers Japan stages Tokyo's only stop on UGG's new "Born to Feel" platform, a three-day Harajuku pop-up
Deckers Japan is staging Tokyo's only leg of UGG's new global "Born to Feel" brand platform — a three-day, capacity-capped pop-up at WeWork Iceberg in Harajuku, steps from the brand's own flagship, when the rest of the campaign's Asia presence is confined to China.
Deckers Japan LLC will run a three-day pop-up called "UGG SEASON" at WeWork Iceberg in Jingumae, Harajuku, from 10 to 12 October, the company said in a release. Admission is free, though a reservation is required in advance for the venue itself and separately for its customisation sessions; hours run 11:00 to 20:00 on the first two days and 11:00 to 19:00 on the third.