Burberry's Japan sales keep falling, but the slide eases as Chinese tourists stay away
Burberry's Japan comparable sales fell 1% in the quarter to September, easing from the first quarter's decline but still the one part of Asia Pacific moving the wrong way, as the London luxury house pointed to fewer visitors from mainland China and posted a fifth straight quarter of group sales growth.
Burberry Group plc said its Japan comparable retail sales fell 1% in the second quarter of its current financial year, the three months to 26 September 2026 -- an improvement, the company said, on the pace of decline in the first quarter, though it did not restate that quarter's figure in this release. Burberry tied the fall to "the continued decline in inbound tourists from Mainland China," according to its interim results for the 26 weeks to 26 September 2026 (H1 FY27), published 12 November.