Dior brings its made-to-measure men's tailoring service to Daikanyama's Bamboo Pavilion for two weeks
Dior is turning its architecturally distinct Daikanyama store into a two-week made-to-measure tailoring showcase, an appointment-led format that puts Jonathan Anderson's tailoring directly in front of a small slice of Tokyo clients.
Christian Dior K.K. said it will run a made-to-measure men's tailoring pop-up at its Bamboo Pavilion store in Daikanyama, Tokyo, from 17 to 30 September.
The two-week event opens the pavilion, at 8-1 Sarugakucho in Shibuya Ward, from 11am to 7pm daily. Alongside browsing, Dior is offering private styling consultations with in-house tailoring specialists, a choice of wool, cashmere, silk and mohair fabrics, and personalisation including embroidery and the house's Oblique motif. Clients can also try on pieces from the current collection by appointment, the company said.
Dior said creative director Jonathan Anderson approached the collection through close attention to proportion, volume and material.
The choice of venue does as much talking as the announcement itself. The Bamboo Pavilion is a single-category store built around Dior's bamboo-motif architecture, not a standard multi-floor boutique, and handing it over to an appointment-led tailoring showcase is a Presentation and People bet more than a Product one: the fabrics and finish are the same made-to-measure programme Dior runs elsewhere, but staging it inside an architecturally distinct space, with private consultations rather than open racks, targets a narrow slice of returning clients rather than passing footfall. It also gives Tokyo an early, hands-on look at how creative director Jonathan Anderson's tailoring codes translate into the made-to-measure programme specifically, ahead of any wider retail rollout.