Hoorsenbuhs stages a two-week pop-up at Isetan Shinjuku with a new sterling-silver Mega Collection
The LA fine-jewellery house is bringing four new sterling-silver rings and a Japan-exclusive apparel capsule — including a ¥638,000 pair of jeans — to Isetan Shinjuku's menswear floor for two weeks.
LA-based fine jewellery house Hoorsenbuhs is staging a pop-up on the first floor of Isetan Shinjuku's Men's store from September 2 to 15, according to a release from Japan operator Little League Inc. distributed via PR TIMES.
The event, held in the store's first-floor promotion space (closed September 4, open 10am to 8pm), introduces the brand's new Mega Collection: four ring styles — Mega Dame, Mega Phantom, Mega Quad Link and Mega Classic — cast in 925 sterling silver and priced from ¥176,000 to ¥352,000, going on sale September 5, the release said.
Alongside the jewellery, Little League is launching a Japan-exclusive apparel capsule under Hoorsenbuhs' Reworked line: hoodies, tees and sweats priced from ¥45,100, topped by a reworked black denim trouser at ¥638,000, the release said.
The pairing shows how far department-store pop-up programming has moved beyond the watches and leather goods that used to anchor these spaces: Isetan is giving its menswear ground floor to an independent fine-jewellery line for a fortnight, apparel capsule included. The release's own store list, notably, also carries Hoorsenbuhs addresses at Omotesando Hills and Hankyu Umeda alongside the Isetan pop-up — a Japan footprint that looks larger than a single event.