Otakaraya Opens Dedicated Watch Sales Store on Orchard Road, Signalling a Shift from Buying to Selling in Singapore
E-Fran's reuse chain opens its first dedicated sales outlet in Singapore's Far East Plaza, backed by revenue that roughly doubled within a year of market entry.
Yokohama-based E-Fran Co. opened a dedicated luxury watch sales store — trading under the Otakaraya Japan banner — on the third floor of Far East Plaza on Orchard Road on 14 July 2026, according to the company. The move marks a strategic pivot: until now, the brand's Singapore footprint had been built around purchasing rather than selling, establishing local sourcing before turning to the retail side of the reuse cycle.