Maison Margiela — floortok Journal reporting
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Maison Margiela
6 stories from the floortok desk, newest first
October 2026
Maison Margiela Fragrances picks Tokyo for its first-ever city-exclusive scent, with a year-long concept store at Ginza Six
Maison Margiela Fragrances has never before made a fragrance exclusive to a single city — it chose Tokyo, opening a year-long concept store on Ginza Six's basement beauty floor to sell a ¥31,900 scent built around a 1995 Tokyo narrative, a clear bet on the city ahead of the brand's other markets.
A Wakayama select shop opens its first shop next to a department store, with Margiela and Balenciaga on the rail
Maruko Corporation, the Wakayama company behind select shop R&Co., has opened a storefront beside Kintetsu Department Store Wakayama carrying Maison Margiela and Balenciaga — a small, concrete sign of how far contemporary-luxury multi-brand retail is now reaching outside Tokyo and Osaka.
September 2026
August 2026
MM6 Maison Margiela opens a new Osaka store inside Shinsaibashi PARCO
MM6 Maison Margiela has opened on the second floor of Shinsaibashi PARCO, the Osaka landlord's own store listing shows — an avant-garde, diffusion-line bet on a mall built around exactly that kind of youth-led, fashion-forward tenant.
Maison Margiela adds a third Replica Eau de Parfum, Lost Eden, launching early at its Omotesando flagship
L'Oréal Japan will bring Maison Margiela's new Replica Eau de Parfum, Lost Eden, to the brand's Omotesando flagship a week before its nationwide launch, at ¥33,550 for 100mL — a distinct product from the store's own reopening floortok reported in July.