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Matsuya Co.
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October 2026
September 2026
agnès b. anchors Matsuya Ginza's new annex with a flagship and café
agnès b.'s new Ginza store, opening 9 October, takes the ground floor of Matsuya's freshly built Namiki-dori annex — a tenant call made under an anime museum already drawing a younger crowd upstairs.
Matsuya's Ginza and Asakusa stores post their first sales decline in five months
Matsuya's two stores fell 11.0% year on year in August, the group's first monthly decline in five months, as the comparison turns against last year's Ginza flagship anniversary campaign and the newly renovated Louis Vuitton Ginza store.
Repetto launches its first leotard line, with prima ballerina Mizuka Ueno appearing at Matsuya Ginza
Repetto is entering a product category it has never sold before, a leotard line built over three years with Tokyo Ballet principal Mizuka Ueno, and introducing it through an in-person appearance at Matsuya Ginza rather than a standalone launch.
Matsuya's Ginza flagship posts its first double-digit sales drop since January
Matsuya's Ginza flagship fell 11% in August, its steepest monthly decline since January, as last year's run of blockbuster luxury events drops out of the comparison.
August 2026
Matsuya Ginza to host a 250-piece Lisa Larson memorial exhibition this autumn
A memorial exhibition of roughly 250 works by the Swedish ceramicist Lisa Larson, including pieces never before shown in Japan, will run at Matsuya Ginza's eighth-floor Event Square from Sept. 25 to Oct. 12, with tickets already on sale.
Matsuya's July sales inch up 1.1% at its Ginza-Asakusa flagships, as tax-free cosmetics and luxury goods keep accelerating
Matsuya's Ginza and Asakusa stores managed just 1.1 per cent combined sales growth in July, the company said, even as tax-free cosmetics and luxury-goods sales kept climbing far faster.
July 2026
Coach takes a New York-themed pop-up to Matsuya Ginza through August
Coach has opened a New York-themed pop-up on Matsuya Ginza's first floor through 18 August, using a new regenerative-cotton Tabby bag and its dinosaur mascot Lexie to hold ground in Ginza's crowded luxury corridor without a full store refresh.
Matsuya Ginza opens a pop-culture museum annex, betting on content over merchandise
Matsuya Ginza will open a three-floor annex on 5 September anchored by a compact exhibition space called Ginza Mirai Museum, running roughly ten anime, manga and game exhibitions a year, with agnès b. following on the ground floor in October as the department store targets ¥7 billion in content-business sales by fiscal 2029.