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Mori Building
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October 2026
Mori Building lights up five Hills districts at once for its 20th Roppongi Hills Christmas Market
Mori Building is coordinating Christmas programming across five Tokyo districts — Roppongi Hills, Azabudai Hills, Toranomon Hills, Omotesando Hills and Ark Hills — for a second year running, built this year around a 20th-anniversary edition of Roppongi Hills' long-running Christmas market, the footfall driver for the floors under nearly every maison boutique in those five districts heading into the year-end selling season.
Barbour runs a three-week pop-up at MIESROHE's Omotesando Hills store, with two Japan-exclusive designs
Mash Style Lab is running a Barbour pop-up at its MIESROHE store in Omotesando Hills from October 7 to 31, with two of the eight featured styles made exclusively for Japan, a test of how the British outerwear house's localised product plays on one of Tokyo's most closely watched retail floors ahead of winter.
September 2026
Jaeger-LeCoultre takes its watchmakers to Roppongi Hills to mark a Ginza move
Richemont Japan is staging a week of live watchmaking demonstrations at Roppongi Hills Café to mark the relocation of Jaeger-LeCoultre's Ginza flagship this summer — experiential programming staged away from the boutique counter itself.
MTG puts SIXPAD wellness gear into a two-week pop-up at Estnation's Roppongi Hills store
MTG is placing its SIXPAD EMS and recovery range into a two-week pop-up at Estnation's Roppongi Hills store from 15-28 September — a Nagoya wellness-hardware maker buying into premium select-shop floor space rather than its own retail network.
House of Creed opens its first Japan flagship in Roppongi Hills
Kawabe Corporation is opening House of Creed's first flagship boutique in Japan on 25 September, at Roppongi Hills Hillside — a step up from department-store counters, anchored by a ¥226,600 store-exclusive Absolu Aventus flacon.
Alaïa returns to Estnation's Roppongi Hills store after time away
Alaïa is returning to Estnation's Roppongi Hills store from 18 September with womenswear, bags and shoes from its 2026 main collection, restoring a stocking relationship the Richemont-owned French house had let lapse at one of Tokyo's most closely watched luxury select shops.
An Omotesando gallery turns archive Margiela and McQueen into a try-on, buy-it exhibition
A ticketed, appointment-only show at tHE GALLERY OMOTESANDO lets visitors handle, try on and photograph archive pieces from Maison Margiela, Alexander McQueen and other houses through 13 September — and, for a lottery-selected few, buy them.
August 2026
Google's first flagship store outside the US opens in Omotesando
Google's first store outside the United States opened today inside Tokyu Plaza Omotesando — three floors built around trying Pixel hardware and Gemini's newest tools before you buy them.
Malulani Hawaii launches an ocean-toned bracelet at its Omotesando and Lucua 1100 stores
H1GLOBAL's Hawaii-themed jewellery brand Malulani Hawaii released a blue-gradient natural-stone bracelet simultaneously at its Tokyo Omotesando and Osaka Lucua 1100 stores, its latest seasonal drop in the power-stone jewellery category.
ZO Skin Health opens its first Japan pop-up, in Omotesando
The US medical-grade skincare brand founded by dermatologist Dr Zein Obagi is testing direct consumer exposure in Tokyo with a 14-day pop-up of sampling and doctor-led seminars, before any word on a permanent Japan retail presence.
Maison Margiela adds a third Replica Eau de Parfum, Lost Eden, launching early at its Omotesando flagship
L'Oréal Japan will bring Maison Margiela's new Replica Eau de Parfum, Lost Eden, to the brand's Omotesando flagship a week before its nationwide launch, at ¥33,550 for 100mL — a distinct product from the store's own reopening floortok reported in July.
TAG Heuer returns to the Omotesando address where it started, in a redesigned two-floor boutique
TAG Heuer has reopened its Tokyo boutique at 5-8-16 Jingumae, the Omotesando address where its first Japan store opened in 1995 and which it left for Omotesando Hills in 2022 — this time across two floors with its own lounge, a bet that a street-level address still outweighs a mall one.
July 2026
L'Oréal reopens Maison Margiela's Omotesando fragrance flagship, calling the design a world first
L'Oréal Japon has reopened its Maison Margiela Fragrances flagship in Omotesando, wrapping the boutique around an alabaster scent-testing table and a themed "memory library" in what the company calls a world-first store concept.
Google sets August 13 as the opening date for its first store outside the US, in Omotesando
Google has fixed August 13, 2026 as the opening date for its Omotesando flagship — its first company-operated store anywhere outside the United States — turning a June 'this summer' plan into a real date and a specific ground-floor address.
Hyundai Department Store's THE HYUNDAI opens its first large-format Japan store, at Tokyu Plaza Omotesando
South Korea's Hyundai Department Store Group opened THE HYUNDAI's first large-format store in Japan on the third floor of Tokyu Plaza Omotesando on 10 July, moving on from the pop-ups it ran at Shibuya Parco with a seven-brand, K-pop-fronted line-up on one of Tokyo's priciest retail streets.
Google announces its first store outside the US, opening in Omotesando this summer
Google said it will open Google Store Omotesando this summer, its first directly operated store outside the United States, taking the ground floor of Tokyu Plaza Omotesando's Omokado building in one of Tokyo's most contested retail corridors for hands-on technology retail.